Adelaide’s makeup artists are taking face painting to the next level

Adelaide’s makeup artists are taking face painting to the next level

Adelaide is home to a thriving makeup artist industry, with many artists trading in traditional industry education in favour of self-taught, freelance artistry (Image source: Izzy Carapetis)


By Rebecca Gaitaneris |

Unfortunately, not all of us are blessed with perfectly shaped brows and defined cheekbones.

Luckily for us, however, Adelaide is blessed with many talented beauty gurus.

With a makeup brush in hand and a desire for enhancing your natural beauty, these young artists are taking face painting to the next level.

Whether you are getting married, celebrating your birthday, or even just looking for a night out, makeup artists are often part of their clients’ most important events.

Adelaide’s best makeup artists were recognised for their talent in a recent vote by the Advertiser, which surveyed more than 2000 people.

21-year-old makeup artist Izzy Carapetis was ranked as one of the top 25 makeup artists in Adelaide.

“When I received this news, I was honestly really shocked,” Ms Carapetis said.

“I’ve only ever thought of my businesses as a hobby, something along the side of my nursing studies, or high school work.

“I honestly never thought I’d be so privileged and lucky to be where I am today.”

Ms Carapetis has spent the past five years creating looks for her clients that are as good as some of the highest qualified professionals in the makeup and beauty industry.

Ms Carapetis also received recognition for being one of the only makeup artists in South Australia to use cruelty-free and vegan makeup.

She believes using vegan and cruelty-free makeup products is what differentiates her from other young makeup artists in the industry.

“Using these products aligns with my own personal morals, having been vegan for six years,” she said.

“I believe it makes no sense to use products encouraging animal cruelty.”

Her unique approach to makeup has seen her gain significant recognition since starting her small business on Instagram.

Social media played a big motivation in Ms Carapetis starting her business, as makeup was not something that she had thought to experiment with on herself let alone anyone else.

“I was the sort of girl that would wear nothing much to school or parties, other than mascara alongside some really poorly plucked brows”, Ms Carapetis said.

“It wasn’t until a friend got me a set of makeup brushes for my birthday, and told me to learn, something that I actually began to appreciate it.”

Whether you are an amateur or a professional, Instagram has become the go-to platform for makeup artists to showcase their work.

By switching traditional industry education in favour of self-taught, freelance makeup artistry, the new social media generation of makeup artists are using faces as a canvas and Instagram as their portfolio.

In recent years, makeup artistry has become increasingly widespread, as social media platforms like Instagram and YouTube have enabled individuals to share their talent while gathering large followings and clientele.

Like many other Instagram makeup artists, Ms Carapetis’ talent has seen her gain significant recognition with almost 5000 Instagram followers.

Ms Carapetis said the biggest motivation for her flourishing business is her loyal clients.

“I would not have been able to turn my hobby and passion into something much more if it wasn’t for my clients,” Ms Carapetis said.

“I am beyond grateful and humble every day for that.”

Ms Carapetis is currently working as a registered nurse and is excited to see where her little, but flourishing business takes her.

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