Under the influence: How influencing are influencers?

Instagram is home to a thriving global influencer and marketing platform, with many brands and companies trading in traditional celebrity endorsement as the preferred means of marketing on social media. Continue reading Under the influence: How influencing are influencers?

Creative Disruption: how emerging technologies are driving creative industries prosperity in SA

Technology like the Internet and social media has opened the door for opportunities for sharing creativity – providing fertile ground for invention and entrepreneurship in South Australia Continue reading Creative Disruption: how emerging technologies are driving creative industries prosperity in SA